Periphrasis

Periphrasis is the use of elaborate description for what is normally a common word, phrase or proper name — or of a proper name, e.g. Venus for a description, i.e, beautiful and seductive. “Most sacrilegious murder hath broke ope / The Lord’s anointed temple and stole thence / The life o’ th’ building.” Macbeth, 2.3.73. A type of circumlocution — excessive words are used in a roundabout manner; also see ambage — excessive words used to create ambiguity or misdirection.